Photography / Ben Murphy
Direction / Christie Morgan
Styling / Alana Ferguson
MUA / Christie Morgan
Models / Sean @ Dallys & Jolie Chatfield
Assistant / Siena Patch-Taylor
Words by Nathan Tighe
OnePointSevenFour, a more recent addition to Brisbane’s eminently genteel James Street shopping district, showcases a stunning array of eyewear, all of which are hand-crafted works of art.
The store prides itself on providing its customers with product that emphasises “creativity and quality”. Notably as soon as you walk through the door that emphasis is most definitely reflected in showroom’s ambiance. Although it is easy to locate and access, once inside this boutique the lustrous and minimalistic-styled space evokes the feeling of being inside a hip clandestine art gallery. Its recycled timber shelves and polished stone walls create an atmosphere of modish elegance, with a slight industrial vibe however, the lighting scheme is warm and inviting, as is the Store Manger Kelly Monisse and her eager to assist sales team. “We like to offer style conscious individuals with something different and interesting...without sacrificing quality.”
Head Buyer Emma Geraghty explains on the store’s blog that high-quality and unique eyewear pieces are often hard to come by these days. “Our metal frames are mostly titanium, and finished with 24 carat gold and we only use real acetate,” she said, “Many of the big brands now churn out hundreds of thousands of each style using machines with plastic frames. Most of our frames are made by skilled artisans in limited quantities making each piece exclusive and distinct as the wearer.”
“Our frames are made with unique materials like bamboo, hand polished acetate, buffalo horn, titanium and 24 carat gold. It’s a backlash against the homogenisation of eyewear. We also fit prescription and sunglass lenses.”
OnePointSevenFour boasts one of the largest Linda Farrow collections in the country that include collaborated works with Alexander Wang, Charles Anastace, Matthew Williamson, The Row and Todd Lynn. The store is well stocked with sunglasses and spectacles from famously respected labels such as Barton Perreira, Cutler and Gross, Victoria Beckhham, Akira, Marni, Agent Provocateur and Dita. Fun and funky House of Holland shades are also on display and are available to try on as a bit of an amusing novelty attraction, however not all are available to purchase.